I don't read fashion magazines very often, except under three sets of circumstances. First of all, I like to pick up a copy of L'Officiel Collections each season so I have a hard copy shopping manual as a backup for when my internet kicks the bucket. Secondly, I will glance at magazines I find in gift bags at shows, usually because I'd rather not be talking to anybody else when I've accidentally been seated in the buyers' section and feel even more like a fashion fraud than usual. And the third scenario is when flying, for those awkward twenty minutes either end when all electronic devices must remain switched off (I've still never really figured out why, and I technically have a master's degree in Engineering).
Anyway, last Christmas I found myself boarding a plane with an issue of i-D fronted by the now fashion-world 'iconic' Grace Coddington. Like most magazines, it's mainly adverts and interviews with people I've never heard of/never going to hear of again, but I did find this text by James Anderson listing 50 INSIGHTS AND TIPS for the fashion industry. I thought I'd share a few of my favourites with you now, as we prepare for another fashion-week extravaganza.
1. Being 'on-trend' is a mediocre aspiration that will never make anyone remember you.5. Words like 'edgy' and 'directional' should be used sparingly, otherwise you sound like a tacky fashion 'expert' off breakfast telly.10. If you're going to blog about fashion, make sure you can string a sentence together.17. It is better to buy one stomach-churningly expensive piece of clothing that you love – even if it means you can't pay the rent next month – rather than an array of cheap things which you just, sort-of, quite like.19. Gok Wan is not a bad person, but putting a belt on seemingly every female one encounters in order to cinch-in their waists is not really fashion.21. Psssst! Fashion people who constantly tell you how 'creative' they are, might not actually be very creative.31. More fashion designers should 'take a season out' if they feel like doing so. Good ideas do not inherently happen every six months.32. Having Kanye West sat in the front row of your show is not necessarily a good thing.
Now that was worth the £6 price tag. Keep these thoughts in mind over the next couple of weeks...